Business Plan For A Resort

Business Plan For A Resort-88
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The Heavenly Resort property is convenient and strategic location within the city.

Also with the high level of personal service guests receive, create a memorable experience and the extensive range of comprehensive business facilities available in unique settings.

The Heavenly Resort offers value and benefits to our clients, over and above the standard of our facilities and affordable rates.

We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely upon.

Market Trends Puerto Princesa City tourist traffic grew by 21% with foreign and domestic visitors increasing at double digit level of 23% and 21%, respectively.

The upgrading of Puerto Princesa Airport paved the way to increase flight frequencies from Manila and other island destinations in Central Philippines.The Heavenly Resort has 32 exclusive rooms with a pool on the roof top and is targeting corporate guests with a two to three night stay requirement.Foreign retiree guest with a three to six months stay, foreign and local tourist with a one to two weeks stay requirement and family, scuba divers, backpackers, trekkers, bird watchers, spelunkers, explorers and even honeymooners.Market Psychographics: There is a strong ‘small business’ ethic in the community, and many family-run enterprises have been prospering for generations.There is also a strong sense of community and a high level of awareness as regards to caring for the environment.Our key clients are originating from both international and domestic markets from Scuba divers, backpackers, trekkers, bird watchers, spelunkers, explorers–and yes, even honeymooners.The strategic location of the property is the key to its success in these areas due to the proximity of the nearby white sand beaches and resorts where guests can take a plunge or bathe in the sun and beautiful scenery.The Heavenly Resort operates in a city with a very strong sense of community, and we want to stay an integral part of that community.The Heavenly Resort is a boutique hotel comprising 32 guest rooms, a pool,and restaurantand specializing in servicing corporate guest, foreign and local with the family.No data provided for April and May Source of Data: DOT Regional Offices/Local Tourism Offices/Accommodation Establishment.Market Geographic’s: Puerto Princesa, Philippines is a city centre in Palawan Island, with a population of 157,144. Market Demographics: The community in Palawan are migrants from other regions in the Philippines and Foreigners who create business activities.


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