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If planning for a startup, base the mission statement on the business as it would be once operational - be realistic and practical rather than aspirational.For example, "to design, develop, manufacture and market specific product lines for sale on the basis of certain features to meet the identified needs of specified customer groups via certain distribution channels in particular geographic areas".
That's why a business review or preparation of a strategic plan is a virtual necessity.
This may not be a recipe for success, but without it a business is much more likely to fail.
Recommendation: Review the paper on this page If you don't know where your business is going, any road will get you there.
Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives.
Free Online Strategic Planner for creating a 3-page strategic plan based on the structure used in this white paper.
Use it to organize your thoughts, structure your ideas and compile a short but comprehensive strategic plan for any size and type of organization.
I will go into movies as an actor, producer and eventually director. By 32, I will have been invited to the White House.
By the time I am 30 I will have starred in first movie and I will be a millionaire...... Attributed to Arnold Schwarzenegger who was elected Governor of the State of California in 2003.
A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint ! Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. designs, develops, assembles and markets systems for data base management.
These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications.