Our customers will receive the highest quality of customer service available.Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgement to solve customers’ problems.
In the third month of our plan, we will move into a leased office space and hire a second technician.
As sales increase, we will hire additional personnel.
Our target market will focus on Ramsford-on-Bitstream and the surrounding areas.
Market research indicates there is an abundance of business for a small company such as PC Repair.
Although we will keep expenses to a minimum for the first three months, before we move, we will also need cash at start-up, to see us through the next several months with a positive cash balance.
Dissertation Topics In Business Management - Computer Training Center Business Plan
PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: home PC users and small business users.PC Repair has decided to focus mainly on the small business market, as these customers typically don’t have a full-time IT person, but have full-time IT needs.For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs.Our goal is to set the standard for on-site computer solutions through fast, on-site service and response.Our customers will always receive one-on-one personal attention at a very affordable price.Our conservative sales forecasts, based on industry research within the local area, project hefty sales in year one, steadily increasing through year three.To reach these goals, we will use an aggressive advertising campaign to exploit our competitors’ weaknesses.Small business PC users will provide the majority of our business revenue.Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales.We will also offer free pick-up and delivery of PCs needing repair.To meet the growing demand for this service, we will purchase a company vehicle in the third month.