De target group in this campaign is obviously the Dutch population who feel approached to do something good. They watch television, listen to the radio or read newspapers.
The people have a job or are studying, have money to spend and feel involved in society.
This makes people feel better about themselves and thus donating adds extra value on their lives.
Elaboration likelihood model The elaboration likelihood model says that there are two ways of using information before making a decision.
Communication objectives analyses There are, according to Rossiter and Bellman 5 different communication objects: category need, brand awareness, brand preference, brand action intention and purchase facilitation.
The campaign focuses on awareness and action intention.Unlike his contemporaries Robert Hooke and Marcello Malp...Read more Antoni van Leeuwenhoek is best remembered as the first person to study bacteria and "animalcules," or one-celled organisms now known as protozoa.Anton Van Leeuwenhoek 1632-1723 Dutch Microscopist and Scientist Known as the father of microbiology, Anton van Leeuwenhoek was a Dutch scientist who was the first to use a microscope to observe bacte...Read more Anton Van Leeuwenhoek 1632-1723 Dutch microscopist and biologist who was among the first to study biological specimens with a microscope.The only thing people have to do is send one text message which cost them 1 euro and is quickly done.The message can be interpreted both informational and transformational, depending on the person. For constructing microscopes so well that many small organisms were seen for the first time ever.The Antoni van Leeuwenhoek institute has been doing research in cancer since 1913.Transformational is when a product or service adds something to your life and informational is when products that you buy to solve a problem (negatively originated motivations).Some products can be both transformational and informational, depends on the personal preference.