Limitations of the study The research relies heavily upon various external data available in the internet and other related sources.
The employees who took part in survey showed little understanding of the explained concept.
They have joined hands with Brilliance China Automotive Holdings Ltd to do the same (Welch, 2004).
Taking a closer look at their change management strategies will help other companies manage similar situations effectively.
Several companies like Ford followed the path of massive downsizing while a few companies like BMW which implemented organizational change in an effective way were able to maintain their profits without cutting down their manpower even during the grimmest times.
They searched for new markets and introduced premium cars at a low cost, by establishing production houses in countries like China and India to control production costs.Introduction The ever increasing competition in the automobile industry forces all the major brands to re-structure their marketing and management strategies to gain maximum profit.These changes started to occur in the early 1980's in companies like Ford and General Motors.Literature Review Automobile industry operates under immense pressure today.The business market has changed enormously after globalization due to very strong competition, amazing (“Implementing Management Changes in BMW Essay Example | Topics and Well Written Essays - 3000 words”, n.d.) Retrieved from https://studentshare.org/management/1404450-organisational-change-management...?BMW is the only premium car maker to produce and market BMW 3-series and 5-series models in China locally.They have invested over 459 million Euros in a Chinese plant producing their MINI series cars which will be marketed in China alone.PEST Analysis PEST stands for political, economical, social and technological.This method is used to analyse the macro-environment of an organization.The automobile industry then considered it as a survival strategy rather than a tool to gain competitive advantage (Shimokawa, 1994).Organizational change management started to gain widespread momentum after the recent economic downturn.