Ghostwriters help companies and personalities build brand awareness faster. Rather than an executive allocating time to publish quality stories once a quarter – or month, if they’re lucky – hiring a reputable ghostwriter can speed up the process of getting your brand’s story out there.
Leaders have to manage company business; ghostwriters only have to write.
Getting thoughts down clearly in writing is difficult.
When leaders struggle with the written word, it’s then up to the marketing or sales departments to translate a company’s messages to the public.
They wanted someone who could really get down on paper what they wanted to say, and do it in an engaging (and discreet) manner.
I’ll make you sound clear, professional, and interesting.
And the messages should come directly from the upper tier members. I’ve been ghostwriting for multiple company leaders for a decade now across various industries, and have written 500 articles in publications including Forbes, Inc., and Tech Crunch.
The voices that prospects want to hear from are at the top of the food chain – the founders, presidents, and C-level executives. I’ve also trained this discipline to multiple members of my agency’s remote workforce, showing writers how to not only speak in the voice of a client, but help build upon that voice.
Some companies have a writer with two decades of experience on staff, but this usually isn’t the case. Some of my clients have attributed my work for sealing investment deals, earning new business, and even getting acquired.
So what’s the simplest solution when you don’t have a skilled writer on staff? These executives – all under strict NDAs, which is a must for ghostwriting success – were able to personally point to their bylined articles that I ghostwrote, and immediately establish social proof.