These limitations are as follows: Environmental analysis does not predict the future.It does not eliminate uncertainty for the organization also.This allows them to provide another convenient element for the customer that might not be able to visit a store for the products that they require.
Business enterprises sometimes face events, which are unexpected during analysis.
Environmental analysis, however, should aim at minimizing the frequency and extent of surprises that may attack a business organization.
It also helps strategies to develop an early warning system to prevent threats or to develop strategies, which can turn a threat to the firm’s advantage.
Every firm should be in constant touch with the market place and should be aware of what is happening in the marketplace.
However, environmental analysis enables the business enterprises to study the environment and formulate the strategies accordingly, which will result in successful attainment of objectives.
Business Environment analysis and diagnosis give businessmen time to anticipate opportunities and to plan to take optional response to these opportunities.E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks.(Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world.Some factors of the environment present threats to the company’s present strategy and the accomplishment of the objectives.While some factors, on the other hand, present greater opportunities for a great accomplishment of the objectives.If the anticipations and expectations are precise and accurate, the decisions are likely to be better.Hence business environment analysis helps to forecast the future prospects of the business concern.A thorough analysis of the environmental factors shall enable the analyst to recognize the inherent risk involved and also enable him to take advantage of the opportunities.In every threat there is an opportunity and in every opportunity there is a threat.Moreover, the process of environmental analysis reduces the time pressures on a few which are not anticipated.Environmental analysis suffers from certain limitations also.