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SALES AND MARKETING Definitely, the services offered by the facility management service will not sell itself.
This is why the services of a professional company is required for its preparation.
The steps to take in setting up a facility management services business plan are: EXECUTIVE SUMMARY By defining the goal of setting it up, a premise is laid upon which other aspects of the business will be built.
Administrator Aimee Miller is the CMO at App Folio where she is responsible for building awareness for the company’s web-based property management software, App Folio Property Manager.
Aimee has worked in product management, marketing and services for web-based technology companies and has held marketing positions at Citrix Online, Digital Island (Cable & Wireless) and other software organizations.
The professional company plays an important role here.
Not being deeply involved in the business, the professional company can objectively make an input on this matter.MARKET SHARE As wonderful as it is to launch a business, the most important aspect is if it serves any need in the market place.There are two suicidal moves in business that need to be avoided.A plan is a guide upon which every other factor fails or succeeds. It gives an idea where the business is, and where the business wants to be at a given time in future.It is for this reason that a facility management system will have a plan set up for it.After the market share confirms that there is a place in the market for the facility management service; the next thing is what kind of services they offer, and what is special about it that will make it sought after in the market.If their services are not unique enough or needed by the market, it definitely will not attract clients.It is the duty of the hired professional to understand the business and help them effectively design the structure in their business plan.SERVICES What services will the facility management service be offering the market?Another factor to be considered here with the help of the professional company hired is to project the life cycle of the service.This in simple terms is projecting how long the service offered by the facility management service will remain relevant to clients.