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In this way, consulting a scientific neuromarketing paper or neuroscientific study helps us establish the state of the art of the discipline, and guides us at the time of carrying out any studies.Examples of these studies include evaluation of a publicity campaign, test a new product or service, or evaluate the usability of a new website or app.
Usually, neuromarketing courses or masters train you to consult scientific studies, but for those who haven’t taken a master course in the area or those who wish to refresh the training received, we present next some tips to search for papers, and list prestigious journals where you can find high quality papers.
When searching for sources of scientific information, it is important to follow some guidelines to identify the importance and quality of these journals: Although there are several sources to consult, in this post we propose seven journals where you can find scientific neuromarketing papers, studies on consumer neuroscience, general neuroscience, and marketing applied to the consumer.
In 2016 it was the most cited journal in neuroscience, with 20,063 citations.
PLOS ONE PLOS ONE is the first open-access multidisciplinary journal in the world.
Neuromarketing was born as a tool to help us, through the use of techniques such as EEG and eye-trackers, help the physiological reactions that are directly connected to different emotional, cognitive and behavioral processes.
Therefore, brands can understand how emotions, cognitive biases, and other non-conscious processes influence the decision-making process, and have a general idea of how the brain acts in the purchase process.
Just because a book, paper, video or neuromarketing blog is published or online, does not make it 100% reliable.
And even if it is, we must be careful at the time of generalizing conclusions from a specific study to other applications (i.e., not expect the same results).
Journal of Advertising Research Published by the Cambridge University Press, the “Journal of Advertising Research” is dedicated to providing information on publicity, marketing and research.
This scientific journal is published for academics, professionals and users of publicity and communication, as well as for any person that actively participates in scientific research.