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Your best bet here is to use simple, straightforward language that’s easily understood by anyone — from the most savvy of investor to your Great Aunt Bertha who still uses a landline.
Your business plan is made up of several key sections, like chapters in a book.
Whenever you begin a section (“Traction”, for example) you’ll want to signify it using a header so that your reader immediately knows what to expect from the content that follows.
In the same way, you present your business plan to your readers equally as important as what you present to them.
if your business plan is laden with inconsistent margins, multiple font types and sizes, missing headings and page numbers, and lacks a table of contents, it’s going to create a far less digestible reading experience.
If you find yourself writing beyond that, then it’s probably a case of either over explaining, repeating information, or including irrelevant details (you don’t need to devote 10 pages to how you’re going to set up your website, for example).
Bottom line: always be on the lookout for opportunities to “trim the fat.” If you fill your business plan with buzzwords, industry-specific jargon or acronyms, and long complicated sentences, it might make sense to a handful of people familiar with your niche and those with superhuman attention spans (not many), but it alienates the vast majority of readers who aren’t experts in your particular industry.In reality there is no standard format for the presentation of a good business plan.Business plans vary in content and size according to the nature and size of the business concerned and on the emphasis that is placed on certain critical areas as opposed to others.This also helps break up your content and keep everything nice and organized.Subheadings are mini versions of headings meant to break up content within each individual section and capture the attention of your readers to keep them moving down the page.Only pick fonts that are easy to read and contain both capital and lowercase letters.Avoid script-style or jarring fonts that distract from the actual content.In fact, we’re using subheaders right now in this section for that very purpose!Limit your plan to two typefaces (one for headings and one for body copy and subheadings, for example) that you can find in a standard text editor like Microsoft Word or Google Docs.You can offset your headings from your body copy by simply upping the font size and by bolding your subheadings.Sometimes it’s better to show instead of just tell.