The Business Plan Workbook

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Truth be told, it has everything to do with the success or failure of your business.

But, what does that have to do with a small business?

Based on methodology developed at Cran field School of Management THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN THE BUSINESS PLAN WORKBOOK THIS PAGE INTENTIONALLY LEFT BLANK THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN KOGAN PAGE London and Philadelphia Publisher's note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. This workbook brings together for the first time the processes and pro- cedures required by the relative novice to write a business plan.

No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. Also in- cluded throughout are examples from the business plans of entrepreneurs and others who for the most part have gone on to start up successful enterprises.

Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.

The new edition includes new material on how to come up with a winning business idea, strategies for pl Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.

With a range of fresh case studies including Brew Dog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning.

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One of the most important steps in launching or expanding a venture is the creation of a business plan.

The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development.

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